Amazon Advertising

Business

Amazon Negative Keyword Discipline

Managing advertising on Amazon requires constant refinement, yet many brand operators treat negative keyword lists as a static set-it-and-forget-it asset. Over time, negative keyword lists decay because consumer search behavior shifts, algorithmic match types expand, and automated targeting introduces new permutations. Without a disciplined review cadence, brands either leak ad spend on irrelevant search terms or unintentionally block productive traffic…