Shoulder packaging boxes have a three-part design. This includes a base, top lid, along with an inner middle tray that is glued inside. The packaging has a structure that makes it stand out in a modern and appealing way.
Brands even design it to promote their unique values and make people be drawn to the box. These boxes are often chosen by luxury businesses due to their strong structure and the way they get designed. This draws people to the brand and makes them trust it and even want to pay more for the product.
The following discusses blending tradition with modern brand appeal with the help of shoulder packaging boxes:
Rigid box structure
The structure of the box makes it look modern and appeals to people convincing them a quality product will be in the packaging. It is made with heavy-duty greyboard or chipboard that gives the image of luxury and quality to the consumer base.
Packaging’s main aim is to protect the product. In the past this is the only reason why people used to get packaging. Nowadays the packaging needs to look appealing as well. Shoulder boxes therefore blend tradition with modern appeal as they protect the product and market it effectively.
Structured design
The packaging is designed precisely according to what will be placed in it. It is therefore the perfect dimension to store the items ensuring they remain in place and are not forced into really small packaging or a box that is too large.
Consumers are more pleased with a box like this and it is simple to open as well. Brands enhance the look of the product by including custom inserts in the box like cardboard or foam inserts which hold the products in more stably and give them a professional look.
The slightly recessed fit of the packaging’s lid meeting its inner neck depends on precise, traditional hand-assembly standards. The box is therefore perfect for the product.
Modern packaging design
The structure of the box looks modern as well. A brand can design it to convey its modern and traditional values.
The neck can be contrasted from the rest of the packaging design. Using striking color shifts on the visible insert gives the box an attractive architectural appearance.
A brand will include colors that are trending and make people feel a certain way convincing them to buy the product. If a business is packaging expensive perfume in the box it can include a pastel color related to the scent of the perfume. Rose gold will look good if the scent is a soft and luxurious one.
The packaging design is kept minimal and limited information gets added on the box as this is what makes it look appealing drawing people to it and letting them know something high-end will be in the box.
The typography chosen to include details is high-end as well and looks good with the overall packaging design and is readable at the same time. A brand however chooses to include limited details that are only required so the box is not crowded with too much. QR codes are useful as they can be scanned and people will know more about the business and the products it is selling.
Modern finishing touches
The box includes sensory finishes that make it look modern and appealing whilst still having a traditional feel.
A brand can add modern matte lamination for instance to make the box feel high-end and luxurious. Spot UV varnish may be added. Minimalist blind embossing will make part of the box get noticed as it will be more prominent.
Classic textures are added when the box is wrapped in tactile materials such as uncoated art papers or linen finishes.
Brand appeal
These boxes show the brand as a modern and traditional one. The strong structure and appealing design is able to do this. A brand will get known in the market if it adds its information on the packaging that is consistent and stands out.
A brand will include information like its brand logo and brand colors or brand slogan so people will know it exists in the market. People will know your business is the high-end one selling the products.
Custom rigid boxes like shoulder packaging blend traditional and modern brand appeal. This is because of the strong structure of the box that can keep items in it secure ensuring customers get them in excellent condition.
The box gets designed in a premium way to convey the unique values of the brand making people trust it and want to buy from it whilst ignoring the competition. People are drawn to packaging like this and will want to pay more for the product because they will think the brand is a premium one selling something that is expensive and worth its cost.
